Max Sheffield-Baird
(they/them)
Content Marketing Strategist
Objective: I’m a copywriter and content strategist that emphasizes storytelling and community building to elevate the online presence of entrepreneurs and community organizations.
Career History
Narrative-Focused Content Strategist
Crystal Baird, LLC | July 2018 - present
Develop a marketing plan for entrepreneurs that includes social media, website copy, and content strategy that includes writing copy
Instructed business owners on tools that monitor marketing performance
Held marketing workshop series for health and wellness entrepreneurs
Featured in outlets such as Bustle, Medium, and FairyGodBoss
Clinical Services Training Specialist
DataFile Technologies | April 2016 - February 2018
Trained new employees in clinical service lines such as prior authorizations and applications on EHR systems.
Overhauling all curricula, especially educating navigation in multiple EHRs, medical terminology, communicating with clients, specialist offices, and insurance companies.
Social Media Manager
Catcall Magazine | December 2020 - June 2021
Develop social strategy in accordance to an editorial calendar and in collaboration with Editor-in-Chief and Managing Editor
Managed social platforms including Facebook, Instagram, and Twitter by scheduling, designing and writing content
Engaged with followers and moderated Facebook community
Within 90 days, the magazine saw major growth on all platforms (60% on IG, 230% on FB)
Go Live Support Specialist
Ecco Select | April 2014 - August 2016
Provided support and "at the elbow" training to physicians, nurses, and other healthcare practitioners who were going live and converting to Cerner EHR including PowerChart, FirstNet, RadNet, and CPOE
Communicated and facilitated process improvement to physicians’ and nurses’ workflow in their clinics and hospitals
Contact Details
Phone: (816) 469 4331
Email: max@maxwildestories.com or csheffield421@gmail.com
LinkedIn: Http://www.linkedin.com/in/max-sheffield-baird/
Organizational/Board Experience
All Souls Unitarian Universalist Church, Chair of Social Responsibility Board (oversaw multiple committees and funding initiatives)
InnovateHER KC, Leadership Team Member for Social Media and Moderator for 3K+ FB Group
Metro Organization for Racial and Economic Equity (MORE2), Co-Chair for Criminal Justice Task Force (lobbied city hall and interviewed with press outlets such as KCUR and KKFI for increased awareness of local control of KCPD)
Skills/Competencies
ConvertKit, Mailchimp, and Active Campaign email marketing platforms
Google Analytics Certification
WordPress and SquareSpace content management including landing page builders such as Elementor and LeadPages
Project management software such as Trello and Asana
Designing social media, website graphics, and deliverables using Canva
Familiarity with audio/video editing with iMovie and Garage Band
Event promotion and planning
Public speaking and presenting
Academic Background
Bachelor’s of Science in Marketing, August 2021
Colorado State University
Specialization in Fundraising for Non-Profit Organizations
Associate’s in Arts, July 2011
St. Petersburg College
Captain of Academic Team