Impossible to Ignore:
A 1-Day Marketing Intensive that Blends Story & Strategy for Repeatable Sales
It’s not easy to describe what your organization does.
The work you do is complex— it’s not as sexy as what other innovative startups have to offer, but it transforms lives and disrupts the status quo.
Marketing and promotion feel difficult and overwhelming when you’re unsure how to tell your story.
Having murky messaging confuses potential clients and means that despite your constant effort, you’re not seeing a return in engagements or inquiries.
People aren’t “getting” what your business does and it’s costing you sales and valuable time chasing down leads.
The truth? When you don’t have the bandwidth to tackle your marketing intentionally, the time comes out in other ways:
❌ Leads ghost you or aren’t a fit
❌ Content that takes ages to create
❌ Lack of traction and engagement
❌ Bottleneck for your marketing and sales processes
❌ Inconsistent visibility opportunities make it difficult to get in front of new people
Go from marketing overwhelm to content confidence
Honing your message is:
🎙How you amplify the impact of each interaction with your brand
🔆What gives you the ability to describe your work so that potential clients’ eyes light up in recognition
The key 🗝 to being memorable is to unleash what makes you weird & unique
It’s the competitive advantage that sets you apart in a noisy marketplace.
When you leverage your story in your marketing, you build trust in your audience by understanding their challenges better than any big box store could ever hope to.
The longer you procrastinate on making the big strategic decisions, you’re pushing a rock uphill.
Focusing on your core message gives your marketing and sales processes a facelift that attracts best-fit leads and drives repeatable sales.
What We’ll Focus On:
A brand narrative arc and electrifying headlines that result in repeatable sales
Embrace your magic — the competitive advantage that helps you stand out in the noisy marketplace
Distinctive message & brand voice consistency across memorable touchpoints that deepens awareness
Emily Sterk, Founder of Healing Towards Wellness
“Max really supported us in finding our unique voice and put plans in place that honor our values and strengths. We feel more confident and less overwhelmed in how we navigate marketing.”
What do I get after our work together?
Story Strategy Pitch Deck - Sales messaging including value proposition and competitive advantage
Start attracting ideal clients today through bio updates to your social profiles
Mini-media kit (story angles, media bio, elevator pitch)
Multi-level strategic marketing planning & execution
Marketing Playbook - Your story woven through touchpoints across the customer journey
A comeplling, authority-building About Page with your story and calls to action throughout to nurture visitors to leads
Valued at $2,500
Currently at $1,500
Frequently Asked Questions (FAQs)
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Before our day, we’ll have time for prep work including a time for me to review current marketing assets including research, testimonials/case studies. We also discuss goals and priorities a week prior to the call. On the day of, we do a mix of calls and implementation time.
The calls consist of uncovering your story, a client empathy deep dive, and a strategy planning call. In between calls there’s time for me to work on deliverables including your bios, about page, and sales messaging.
During these periods, you can choose to use it as a body doubling session for your own work or work through implementation guide/content prompts to dedicate time to your ongoing marketing. For a sample day schedule, scroll lower. -
This is a strategic offer, but the deliverables include messaging that you can use directly on aspects of your website and other marketing touchpoints such as your About page, media and social bios, and example headlines and calls to action. It’s meant to be the building blocks to your marketing that mean you’re never starting from a blank slate.
If you have a specific copy project you’re needing, book a call with me or look at Craft Your Marketing Catalyst as it covers this startegic phase with the customized copy deliverables. -
Storytelling doesn’t feel like it has much to do with your sales, and may even feel too airy fairy or a luxury that most business owners can wait to invest in. Stories are the natural way our human brains categorize and retain information. It’s the algorithm before the algorithm existed.
When we encounter at least 10K marketing messages every day, it’s easy for our content to get lost in a void. Or for us to put it on the back burner. Having these talking points is the best way to stay consistent and have a lasting impact on your ideal customers, which leads to inquiries. And once you’re clear on your story, you can confidently pitch your services. -
After the initial day of work together, we have an integration call about a week later to present finalized deliverables and steps toward implementation. For 30 days, you’ll have access to support through your client portal and Slack/Discord.
You have less than 5 seconds to capture attention. Make it count.
Want your content to be memorable without taking ages to create?
Invest in storytelling. It pulls all of your marketing together to create a cohesive message that deepens awareness and builds connection with potential clients.
You have the topics that position you as an authority and what experiences to include when telling your story throughout each aspect of the customer journey from curious to client.
