Thanks for Inquiring!
Thanks for Inquiring!
Want to know more about what to expect about working with me? Explore this page to feel clear and confident on your goals before our call.
nonbinary person describing max wilde stories organization and how to find out more after filling out inquiry form
Why start with storytelling & messaging?
I often find if we’re starting with the content creation or website, we’re going in the wrong order of operations. We need to understand the customer journey, positioning/messaging of the offer, and capture the language that connects to your ideal customer.
I was doing a lot of research for my clients and would take notes that included these pieces but my clients weren’t seeing the behind-the-scenes. And because they were asking for a specific deliverable, I couldn’t go as deep into the messaging as many of them needed.
I want you to start off strong and whether you decide to outsource or DIY your own copy, you’re getting a fresh perspective and given each building block that creates engaging marketing touchpoints.
You’ll know what strategies and tactics will be most impactful with your values and messaging throughout the customer journey. You’ll see directly from your potential audience what content they want to hear from you.
Think of this as your marketing SOPs— you slow down in order to speed up.
Do you need more details on what to expect? Check out an example proposal below:
Each Stage of the Process
Types of Deliverables You Can Expect:
Customer Journey Map
Website Copy or About Page & Bios
SWOT Analysis
User Interviews
Editorial Calendar
Content Ideation, Repurposing, and Distribution Plan
Brand Voice/Tone
Brand Mission, Vision, and Values
Elevator Pitch and/or Positioning Statements
Workflow templates customized for your organization for your project management system of choice
Email marketing sequences
Podcast/video scripts (or outline templates)
Event marketing & promotion plans
Types of Projects & Deliverables I Refer Out to Other People:
Web design for WordPress, Wix, ShowIt, etc. (I only do SquareSpace)
Marketing campaigns centered on paid advertising (TikTok, Reddit, Meta, etc.)
PPC (pay per click) campaigns
SEO-focused marketing strategy (all content is created with SEO best practices, but I’m not an SEO expert)
Outboud marketing including cold email outreach to potential clients
Marketing campaigns with a heavy focus on Influencers
I am not a full-service PR agency (though I can assist with media outreach and finding potential collaborators)
Strategies that include buying followers or email lists