Identify Your Inner Magic - Polish Your Pitch in a Weekend
A quick, self-paced online course for service providers and online entrepreneurs to get comfortable and confident talking about your business
“So, what do you do?”
It’s an exciting and intimidating question. On one hand, it means that they’re interested and may become a new client or they could refer you.
But why did your brain decide right now was a good time to completely blank?
It’s because the question is a bit more complicated than we realize.
Your business is far more than a job title or industry.
You’re impacting lives and creating change that reverberates through families, communities, and society. But how do you talk about it without people’s eyes glazing over?
You need more than just a freebie or template– you need to identify your inner magic.
If knowing how to talk about your business is stressing you out, let me tell you up front— it doesn’t need to be perfect.
This often holds online entrepreneurs into a holding pattern that can take months or even a year or more to break out of. It doesn’t need to be this way.
Let’s shorten your learning curve so you can feel less self-conscious and more confident talking about your business.
Hi, I’m Max (they/he)
I’m Max Sheffield and I’m a Narrative-Focused Content Strategist. I tell the stories of entrepreneurs who are creating transformative change in their clients, the communities, and the dominant culture. Since 2018, I’ve been writing copy that makes people feel seen, not sold to.
I believe in growing businesses with empathy will allow you to thrive. I use my own Story Alchemy framework to create a memorable message with repeatable content and copy frameworks to save time while being compelling and cohesive.
My clients never have to stare down a blank page because their messaging and marketing strategy gives them all of the tools they need to put their content marketing on auto-pilot.
Here’s How it Works
⚡️ You’ll get 5 bite-sized videos that take you through each aspect of the elevator pitch:
How to get the most from your elevator pitch
Who you help
The problem you solve
The transformation your clients go through
What makes you and your story unique
⚡️ There will be prompts to get the creative juices flowing so you understand what make your service unique.
⚡️ What doesn’t make the cut can serve as social posts, videos, or other content. Don’t let anything go to waste!
⚡️ Once you have a pitch you’re happy with, you’ll be given resources that allow you to quickly implement across your online presence.
⚡️Instant access to all videos and exercises– binge all you want and mark it DONE
There’s so much information out there– it’s paralyzing. Feeling overwhelmed with everything you need to do is a serious issue.
That’s why my course is intended for you to finish in a weekend. So you can get started quickly and implement and keep moving forward.
It usually takes a bit of polishing afterward, but once you have that you can:
Use it throughout your social platforms as your bio
Tailor it to be your media bio for visibility opportunities
Explain your service on your homepage (word-for-word)
Create the foundation for attention-grabbing/curiosity-provoking headlines
Use it to generate more referrals and find more collaborators
Identify Your Inner Magic Standard
Identify Your Inner Magic VIP
5 Bite-sized videos to get you started and implementing FAST
Exercises to refine your elevator pitch (whatever doesn’t make the cut in your pitch can work as social, emails, and other web copy)
Templates to implement throughout your marketing
Personalized feedback via Loom
Everything from Standard, and also:
30 day access to Slack feedback channel with other VIP members to further refine your pitch and messaging implementation
An exclusive networking event for Zoom (in January, date/time TBD) to get live input from other service providers like you
Note: Only available to the first 15 people so each person gets enough time for responses from the group
You’re here to make a difference and the world needs what you have to say.
This isn’t a hobby. It’s your dream. Not just for your own freedom but for the community you serve.
This course is about more than just an elevator pitch. It’s about finding the language that describes what makes you and your business unique in just a few, quick sentences.
