From curious to client — Use stories, not buzzwords to make consistent sales

Start using approachable marketing and stop leaving money on the table.

Your story is the most powerful asset you have at your disposal. When you don't have the budget to compete with the hundreds and thousands of impressions that others in your space are buying, those touchpoints you do get have to be so impactful they live in someone's memory.

And in a short-form scroll happy world, memory will have the maximum impact on your growth/revenue.

A decade in healthcare as a nurse and clinical tech consultant led me to be a content strategist, copywriter, and storyteller. In all of these it helped me to center the person on the receiving end of the message.

I help clinical & technical founders find instantly recognizable hooks, stories, and analogies to describe their business to new clients and investors.

I do this by using narrative psychology to leverage how we retain information and build trust in ways that AI can’t replicate.

My signature framework centers empathy and connection to create a profitable positioning strategy, customer journey, and repeatable sales processes so that your free content leads to your paid offers and products.

Hi, I’m Max and I tell stories that sell

What People are Saying

  • Max is great at researching content and creating blog posts that help me broaden my reach. Having additional content created has been a goal for me this and year and Max has taken that goal and made it happen. Max is so good at helping us create great content that makes our businesses shine!

    Erin Albright, Founder of Albright Creative

  • The copy you wrote for one of your clients blew everyone away. I think your writing speaks for itself . It’s an honor to see Max Sheffield-Baird in their element. If you’ve ever wanted help telling your story, or struggled with marketing or anything identity-related…please check this out.

    Lee Zuvanich, Founder of Appsta and Adva Digital Solutions

  • Max tells stories that resonate with our audience because they don't shy away from challenging topics. Instead, Max finds a way to make humanity shine through...Max is someone we can count on from not only a content side but a strategy side too, helping us lay the groundwork strategies that our social media still builds on today.

    Emily Laptad, Managing Editor of Catcall Magazine

Capabilities & Competencies

  • In a saturated space, being able to concisely explain what makes you unique is non-negotiable. I help you to identify what aspects of your story will evoke emotion and appeal to customers.

  • It’s not just enough to know what to say, you also need a clear marketing plan that’s strategic with the resources you have. I help you map out a customer journey with an emphasis on organic sustainable growth.

  • For bigger teams and entrepreneur support organizations, I teach and facilitate marketing workshops that keep business owners and their marketing teams up to date with rapidly changing user behavior in the marketing landscape.

  • For the startups who need more hands on support, I operate as a fractional content manager to take the entire marketing process off of their plate from ideation to distribution so they focus on the big picture vision.

  • Once you’ve attracted the right people to you, they need to know the next steps on how to work together. My copy leverages psychology on inspiring people using empathetic language to take action.

Collaborators, customers, and the community we live in benefit every time someone chooses to turn their pain into purpose. Their crisis into their catalyst. Their own loss into a light for others.

The world needs what each of us has to say. Let’s find the words together.