I was interviewed by Drew Gerber for Authority Magazine for an interview series called “Marketing Re-Imagined: How We Can Reimagine the Marketing Industry to Be More Authentic, Sustainable, and Promote More Satisfaction.”

Some Takeaways:

• “But I also think that becoming a nurse has offered me a unique perspective…People don’t often come to a clinic or hospital when they’re feeling well. They’re wanting answers and to feel heard.”

• “…it’s deeper than that — marketers shape culture through the messaging we create, we have a significant responsibility towards the people we’re trying to reach. Cialdini called it ‘persuasion’ but some tactics are more akin to manipulation.”

• “Instead of focusing on external demographics such as age or ethnicity, I prefer to think about what challenges, barriers, emotions, and aspirations my ideal clients experience. You can get specific while being inclusive — you don’t have to make a choice.”

To see the full interview that details my inspirations, influences, and insights from my nursing career, check out the story here.